Duravex

As Piedmont Metal Fabrication transitioned to Duravex, the company needed a new visual identity that reflected its growth and future direction. The goal was to create a logo that felt strong, modern, and aligned with the company’s industrial expertise while setting the foundation for the new brand.

The project began with extensive logo exploration, creating multiple concepts and variations to test different visual directions. These early proofs allowed for experimentation with form, typography, and symbolism before narrowing in on a direction that resonated with the client.

After reviewing initial concepts with the client, the project shifted toward a new approach based on their feedback. This collaborative process led to a refined logo that best represented the Duravex brand and its evolving identity.

Once the final logo was approved, I created a logo guide to ensure consistent use across all applications. The guide outlines proper logo usage, color palettes, and typography, providing the client with clear direction for maintaining a cohesive brand moving forward.

Duravex

Harrisonburg Electric Commission

James Madison Marketing & Branding